Booming Games teams up with JOI Gaming to grow in the Dutch market

November 22, 2023 | Sarah Blackburn

In a significant move, Booming Games has successfully integrated its acclaimed slot titles with JOI Gaming, a leading operator in the Dutch market.

The collaboration introduces a diverse selection of top-performing games, including Cash Pig and The Wild Wings of Phoenix, to JOI Gaming’s casino lobby, enhancing the entertainment experience for players.

JOI Gaming, an integral part of the JVH Gaming & Entertainment Group, operates under the online brand With 86 land-based casinos, including well-known venues like Jack’s Casino, Flash Casinos, and Flamingo Casino, JOI Gaming plays a crucial role in the Dutch gaming landscape.

Booming Games’ partnership with JOI Gaming reflects strategic ambitions to penetrate the European market, leveraging JOI Gaming’s regional expertise.

The collaboration aims to provide an unparalleled gaming journey, combining JOI Gaming’s proficiency with Booming Games’ cutting-edge solutions. This venture positions both companies not only as key players in the Dutch market but also as contenders in broader horizons.

Frederik Niehusen, Chief Commercial Officer at Booming Games, expressed enthusiasm about the collaboration: “Teaming up with JOI Gaming, the foremost platform for online betting, is a major stride for us. JOI Gaming’s commitment to ensuring safety, fairness, and trust aligns seamlessly with our values.

This collaboration not only strengthens our foothold in the Netherlands but also underscores our dedication to being a prominent player in the industry, providing an elevated gaming experience for Dutch players.”

Sjoerd Kranz, Head of Gaming and Retention at JOI Gaming, shared optimism about the partnership: “We are proud to welcome Booming Games aboard for this new and promising collaboration! Knowing the strengths of Booming Games, we are pretty sure their content will increase the excitement level of the portfolio we offer to the players.

This partnership is looking really promising for everyone involved, and we can’t wait to dive into all the opportunities it brings to the table.”