Casino operator PressEnter Group, which hosts brands like UltraCasino, NitroCasino, 21.com, XLBet and JustSpin, has announced the appointment of Philip Bell as its Chief Commercial Officer (CCO) – to strengthen its senior management team.
Bell has experience working with brands such as Ladbrokes, Argyll Entertainment and QiH Group (as Head of Partnerships); Bell’s work has focused on the commercial and marketing aspects within the gaming industry.
Under the leadership of CEO Lahcene Merzoug, the company has been focusing on optimising operations and fostering an entrepreneurial culture as part of its new strategy.
As CCO, Bell will be responsible for devising and implementing commercial and business development strategies, aligning them with both short-term and long-term goals.
Merzoug stated: “Philip has an incredible track record of success across the organisations he has worked for and we can now leverage this as well as his experience, skills and natural talent as we continue to drive growth at PressEnter Group.”
In reflecting on his new role, Bell stated: “Taking on the role of CCO at PressEnter Group is both an honour and an adventure. I am genuinely delighted to be part of this forward-thinking business during such an important chapter in the company’s future.”
In October 2022, PressEnter Group entered the Ontario market, with brands like NitroCasino made accessible to Canadian players. The company has also expanded internationally, with its Ultra Casino brand going live in Chile and Peru.
Notable partnerships secured by PressEnter Group include collaborations with game developer Wazdan and iGaming software provider Swintt.