partners with OddsR to introduce sports betting app.

December 12, 2023 | Sarah Blackburn

The collaboration entails leveraging its experience in paid media advertising across platforms such as Meta, Google and Apple Search Ads to increase OddsR’s market presence and attract a larger audience to its sports betting analytics service.

By joining forces with, OddsR aims to capitalise on these platforms’ reach to attract new customers.

OddsR provides sports enthusiasts with data-driven analytics, offering daily suggested plays based on betting lines and AI-powered insights.

Allan Petrilli, Managing Director at, said: “OddsR is an exciting company that we can’t wait to get started with. We are entering a new world for sports betting, with data-driven approaches changing the way people engage with sports and OddsR™ is at the forefront of that movement.

“With at its side, OddsR™ will be able to boost engagement and increase its user base, allowing it to continue moving forward in its journey of making enjoyable and hopefully profitable sports betting accessible for everyone.”

Tom Aronson, COO for OddsR, added: “We are excited to partner with the experienced team at to help us achieve the aggressive growth goals we have set heading into 2024.

“We’ve had a strong launch organically, focused on building a best-in-class product and customer experience. Now is the time to turn the taps on for our Paid Media strategy with”

This partnership builds upon’s established track record, including previous collaborations with LeadHouse to bolster affiliate growth for (CAP).