FSB strengthens leadership team with Craig Artley appointment

December 20, 2023 | Sarah Blackburn

Award-winning sportsbook supplier appoints former Sporting Group exec to steer global financial strategy

Global sports betting platform provider FSB has strengthened it’s senior leadership team with the appointment of the talented Craig Artley as Chief Financial Officer.

Artley, who joins the UK based supplier from Sporting Group, will oversee FSB’s financial strategy, lead its finance and compliance teams and direct its commercial relationships with new and existing platform partners

As well as a successful three and a half year spell at Sporting Group where he held a range of senior financial posts within the organisation, the experienced executive has also accrued Corporate Finance expertise at the likes of multinational financial services network Deloitte and gaming media and technology company Gfinity.

The appointment of Artley comes at the end of a productive year for the 2022 EGR Multi-Channel Supplier of the Year with FSB entering the freshly regulated Ontario market alongside long-term partners Fitzdares, welcoming a new CEO in Adam Smith and expanding their market leading presence in the progressive African region.

Adam Smith, Chief Executive Officer at FSB, said: “Craig is another outstanding hire into our senior leadership executive team.

As we continue to build our partner network across multiple continents, it was clear we needed a dynamic figure to deliver a robust, holistic economic strategy to support the overall ecosystem of our global business. With Craig’s sector experience and infectious desire to deliver he was the clear choice to fill this role and we’re thrilled to have him on board.

Craig Artley, Chief Financial Officer at FSB, said: “FSB’s transformation into a leading global sportsbook supplier has been inspiring to follow from within the industry, so to be offered the opportunity to join this journey is a great honour.

“My job now is to support the business from a financial view across our four operational continents and growing partner pool as we look forward to a busy 2024.”