Prime Gaming evolves into Kinetic Digital, embracing a dynamic future

December 11, 2023 | Sarah Blackburn

Prime Gaming, renowned for its expertise in online casino marketing, has unveiled its new identity as Kinetic Digital. This rebranding, a SkillOnNet initiative, features a refreshed logo and design, signifying the company’s evolution and its commitment to future advancements.

The new name, Kinetic Digital, is inspired by the Greek term “Kineticos”, symbolizing the synergy of dynamic forces and motion. This change reflects the company’s philosophy of continuous growth, innovation, and the dynamic spirit of its team.

With over twenty years in the online gaming industry, Prime Gaming has excelled in managing multi-brand strategies across regulated markets such as the UK, Spain, and Canada-Ontario. The company has established itself as a leader in player acquisition, specializing in Search Engine Marketing (SEM), data attribution, and unique retention strategies. Under the new name Kinetic Digital, the organization is poised to reach new heights and achieve greater milestones.

The company’s affiliate program, Prime Partners, will maintain its existing name and branding. Prime Partners continues to be a leading affiliate platform in the igaming industry, representing prominent brands like Genting Casino, Slingo, SpinGenie, MegaCasino, and LordPing.

Rachel Regev, VP Marketing & Operations at Prime Gaming, said: “Our motivation at Kinetic Digital is rooted in daring endeavors, continuously challenging ourselves, and fostering a collaborative environment. We emphasize growth, progression, and working together, celebrating the journey as much as the milestones.

“The online gaming space has changed so much since we launched back in 2003, and so it was time to embrace change. “Kinetic” is about movement and the new energy that creates.”