Velocity Classic, Velocity Turbo and Velocity Free will be tailored by Incentive Games and their performance will be analysed by Incentive Labs, the company’s R&D, data and AI specialists.
Incentive Labs will look at user touchpoints to help further tailor the games using smart segmentation and AI rewards.
Incentive Games co-founder and CEO John Gordon said 888’s new crash games “are different to everything else in the market” and are “shifting the gears of innovation.”
Christopher Coyne, co-founder and CEO of 888Africa – in which 888 currently has a minority stake – said: “At 888AFRICA, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa.
“These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles. We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”
Incentive Games recently partnered with Sky Betting and Gaming to develop a new free-to-play title for Sky Bet.