Acquire.bet and Pro League Network (PLN) have agreed a strategic partnership.
This deal will see Acquire.bet help PLN with its monetisation strategy, as well as looking to stimulate new user growth and increase brand awareness.
PLN already holds an owned audience of over 500,000 subscribers, generating millions of impressions per week, and will look to use Acquire.bet’s experience in monetisation.
The sports media and entertainment company has a wide range of sports on its portfolio and is available for wagering by sportsbook including DraftKings, bet365 and Betfred.
Acquire.bet MD Allan Petrilli said: “Pro League Network is exactly the type of company we love to work with at Acquire.bet. They are taking a unique approach to sports and sports betting, helping to drive innovation and growth across the industry while shining a light on sports that are exploding in popularity.
“They come into the partnership with excellent pedigree and we are excited to help them grow even further and to see what we can achieve together.”
Pro League Network Co-Founder and Partner, Mike Salvaris, said: “PLN is breaking new ground in sports entertainment. The opportunities before us are immense but not cookie-cutter. We’ve known the Acquire.bet team for years and deeply respect their domain knowledge and creativity. Thrilled to have them on our team.”
In other partnership news today, BGaming has signed a deal with online operator BVGroup, which will see the provider’s portfolio of titles made available to BVGroup players.