Continent 8 Technologies expands with strategic sales professionals focusing on South/Central American markets.

February 23, 2024 | Sarah Blackburn

Continent 8 Technologies continues to grow its global commercial team following the appointment of Sebastian Fernandez and Luana Monje as sales executives.

Sebastian will be based out of Buenos Aires in Argentina and joins Continent 8 from IT giant Dell Technologies, where he spent more than 12 years across several roles including a senior systems engineer and most recently account executive.

Luana comes to Continent 8 from AWS (Amazon Web Services) where she held the role of demand generation representative. Based in Sao Paulo, Brazil, she has a deep understanding of the region which has just passed legislation to legalise online sports betting and casino.

Both Sebastian and Luana will be responsible for nurturing relationships with Continent 8’s existing Latin American customers, helping them to maximise the potential of its solutions and services from cloud hosting and connectivity to layered cybersecurity.

They will also support new customers looking to make a move in the region, particularly Brazil which is expected to generate approximately $2.6bn per year (gross gaming revenue) by 2026 according to KPMG. Continent 8 will be live in Brazil to support customers with its full suite of solutions in the coming months.

Brian Koh, chief commercial officer at Continent 8 Technologies, said: “I would like to extend a very warm welcome to Sebastian and Luana who join Continent 8 at a pivotal time for the LATAM gambling market.

“Latin America is a thriving market with a lot of latent potential, something that the opening of Brazil will help to unlock. We are well positioned to help customers looking to launch into this market, and Luana will undoubtedly play a significant role in ensuring they go live with the best infrastructure and security in place.”

Sebastian Fernandez, sales executive at Continent 8 Technologies, added: “I’m excited to be joining the Continent 8 team and to bring over a decade of IT experience to this role. This is an incredibly exciting region with huge potential on the table, but organisations must have the right infrastructure in place if they are to maximise the opportunity. This is something that Continent 8 is renowned for, and we look forward to working with businesses across the region.”

Luana Monje, sales executive at Continent 8 Technologies, added: “I couldn’t ask for a better start to the year. I look forward to sharing my AWS expertise and knowledge of the LatAm market with the team and of course our customers.”