FSB and SuperSportBet unveil partnership for tailored South African content

February 23, 2024 | Sarah Blackburn

Sports betting platform provider FSB has strengthened its South African presence by signing a new deal with SuperSportBet.

With the partnership, FSB will be able to distribute its sportsbook, casino and platform products through the multimedia capabilities of the South African brand owned by KingMakers Group.

Adam Smith, Chief Executive Officer at FSB, said: “This landmark partnership has been many months in the making and we are very proud to have been chosen as platform partners of SuperSportBet. The trust they have placed in our talent and technology is another important recognition for FSB and has been immensely satisfying.

“SuperSportBet’s aspirations in South Africa are truly inspiring and we are delighted to be playing a part in what we all feel will be a captivating growth journey.”

The offering will be fully optimised for a South African audience, accompanied by a range of regional sports options, domestic horse racing markets and integration support for multiple local payment methods.

Barrie Swart, General Manager at SuperSportBet, added: “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders and Super Boosts.

“We are looking forward to continued collaboration between our teams and that our partnership will make a significant impact in the market.”