The new tool is fully powered by FSB’s in-house football pricing models, delivering a selection of pre-built Bet Builder bets for individual matches.
The odds content will cover around 100,000 matches per year across various international top-flight and lower leagues in both men’s and women’s football.
Bet Builder is the culmination of FSB’s Trading, Product and Quant teams working together to introduce player/team props content delivered through a front-end carousel display and a customer-centric UX optimisation.
Mark Wilson, Sportsbook and Trading Director at FSB, said: “The exciting introduction of our Pre-Packed Bet Builder product truly takes our football offering onto another level.
“To maximise the potential of this product, we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30% and increased player LTV numbers across our partner community.
This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”