Golden Whale Productions has finalized an agreement with PASINO.ch, a premier Swiss online gaming operator. This partnership focuses on the development and implementation of a comprehensive optimization system for PASINO.ch, part of the Casino du Lac Meyrin / Geneva brand.
The collaboration will utilize Golden Whale Productions’ expertise in data processing, machine learning, and real-time analytics. The aim is to enhance various aspects of the online casino’s operations, including player behavior analysis, customer retention strategies, and game optimization.
The optimization system designed for PASINO.ch will incorporate advanced machine learning technology, tailored specifically to meet the needs identified by the operator’s marketing, CRM, and BI teams. This will cover critical areas such as user journey mapping, player engagement, and bonusing strategies.
PASINO.ch operates under the umbrella of Groupe Partouche, one of Europe’s leading casino groups with over 40 land-based casinos in France, Belgium, Tunisia, and Switzerland. The PASINO.ch brand enjoys a strong reputation among Swiss online casino players, further solidified by this strategic partnership with Golden Whale Productions.
Eberhard Dürrschmid, CEO at Golden Whale Productions, said: “Groupe Partouche is one of the most renowned gambling operators in Europe and we are delighted to have been given the opportunity to work on its Swiss-facing online casino brand, PASINO.ch.
“We will work closely with the operator’s team to build a scalable optimisation system based on where it needs to unlock the greatest efficiencies and improvements, allowing the operator to fully leverage the power of data and machine learning.
“This is a really important partnership for both companies and really can’t wait to get started on building the system so that pasino.ch can deploy it and enjoy the benefits it will bring without delay.”
Rupert Ecker, Managing Director at PASINO.ch, added: “We have built a reputation for offering a superior player experience across our retail casinos and online is no different. This partnership with Golden Whale will allow us to take the experience offered at PASINO.ch to the next level.
“This will be achieved by leaning on data and the latest machine learning technologies to develop an optimisation system suited to our needs. This is complex work and in Golden Whale we have the absolute best in the business.
“I am incredibly confident that this partnership will allow us to unlock tremendous growth at PASINO.ch by elevating the experience we offer to our players.”