Golden Whale teams up with Entain’s Finnplay for enhanced platform integration

February 2, 2024 | Sarah Blackburn

Golden Whale, a pioneering data science company in the iGaming sector, has joined forces with Finnplay, a platform provider owned by Entain, to integrate its cutting-edge machine learning infrastructure onto the Finnplay platform.

This collaboration aims to optimize player retention and increase engagement across all supported brands.

Through this partnership, Golden Whale’s advanced technologies, including its innovative technology layer Foundation and self-optimization program, LOOPS, will be seamlessly integrated into Finnplay-powered brands. This integration empowers customers to enhance their retention strategies and elevate player engagement levels.

With Finnplay already recognized as a leading platform provider in the Nordic region, offering a wide range of supporting services, the addition of Golden Whale’s AI and machine learning technologies is expected to provide substantial benefits to the platform’s clients, strengthening their position in the market.

Eberhard Dürrschmid, CEO at Golden Whale, expressed enthusiasm about the collaboration: “Partnering with Finnplay allows us to extend the reach of our advanced technologies to a broader audience. By integrating our predictive optimization tools and next-gen infrastructure, we aim to provide actionable insights to Finnplay-powered brands, enabling them to enhance player engagement and drive better retention rates.”

Jaakko Soininen, Managing Director at Finnplay, highlighted the strategic significance of the partnership: “At Finnplay, we are committed to delivering value-added solutions to our clients. Our collaboration with Golden Whale enables us to offer cutting-edge data science and machine learning capabilities to our customers, empowering them to make informed decisions and stay ahead of the competition.”

The integration of Golden Whale’s technologies onto the Finnplay platform represents a significant step forward in enhancing player experiences and driving business growth for iGaming operators.