Digital payment company Neosurf has appointed Sue Page as CEO of its North American business, ahead of a planned product launch in the continent.
Page will be tasked with the firm’s product launch in the US as well as forming strategic partnerships with sports betting operators, regulators and gaming partners across the country, following its recent stateside expansion.
Prior to its expansion, Neosurf said it wanted to address the underserved cash, digital wallet and alternative payment services in the gambling and games market across the US.
The US betting sector has grown significantly in the years since the repeal of PASPA in 2018, opening up opportunities for bookmakers and casinos but also third-party suppliers, such as payments firms. .
In previous roles, Page has spent over 25 years in B2B sales, working with brands such as Amazon and Costco. The sales veteran has also already played a role in securing the brand’s banking partner in North America.
Page commented: “I am thrilled to have been appointed as the CEO of Neosurf North America. This is an exciting time for Neosurf as we celebrate our 20th anniversary and launch in the US.”
In addition to experience, Page is a dual citizen of the UK and US, which Neosurf hopes will combine with its extensive research in North America to provide an optimised product when it is launched.
Page will work with Andrea McGeachin, Global CEO at Neosurf, who spoke to Payment Expert last year about the firm’s first year operating within the US.
Page added: “On a personal note, I’m also very proud to be able to count myself among the growing number of women represented at C-Level in our industry. As a company that already boasts a strong female lead in its Global CEO, Andrea McGeachin, Neosurf has been a true trailblazer when it comes to championing women in payments, and I’m pleased to be able to continue this trend in North America.”