Sky Bet Introduces ‘Match 5’ Through Incentive Games

February 23, 2024 | Sarah Blackburn

Sky Bet, in collaboration with Incentive Games, a premier provider of free-to-play games in the igaming industry, has unveiled a novel weekly football challenge, ‘Match 5’. This partnership marks the first product collaboration between the two entities, setting a new benchmark in engaging and innovative igaming content.

‘Match 5’ is designed to enhance the user experience within the Sky Bet app, offering football enthusiasts the opportunity to ‘collect’ a randomly selected Premier League team each weekday. The potential rewards for participants are contingent on the performance of these teams during weekend matches, with free bets up to £20 available based on the number of winning teams collected.

The structure of the game incentivizes increased participation, with rewards scaling from 50p for two winning teams to £20 for a complete set of five victories. Furthermore, ‘Match 5’ incorporates real-time updates on game days, allowing players to monitor their progress live. This feature is powered by Incentive Games’ leading data and analytics program, ensuring a dynamic and engaging experience for customers.

John Gordon, CEO and co-founder of Incentive Games, said: “We’re incredibly excited for the launch of Match 5. It’s a classic example of simple insight, easy accessibility, and engagement, giving players a way to make the weekend’s football even more entertaining. Combined with Sky Bet’s scale, this is a real game-changer.”

Dan Colton, Managing Director at Sky Bet, said: “Match 5 is the culmination of months of hard work from Incentive Games and Sky Bet; we can’t wait to see what customers make of it. The beauty of the game is that it’s a really creative way of rewarding football fans that replicates the thrill of an acca but is totally free to play.”

The game launched to all new and eligible customers in the UK and Ireland on Monday 12th February.