BETER Live Introduces Innovative In-House Promotions Engine

March 26, 2024 | Sarah Blackburn

BETER Live, a premier provider of live dealer content for the iGaming industry, has unveiled an advanced promotions engine, revolutionizing the market with two groundbreaking features: Bet & Get and Tournaments.

The Bet & Get feature is designed to boost player engagement by offering bonuses for placing bets. Players receive bonus funds that can be converted into real money upon meeting the set wagering requirements. This feature is highly adaptable, enabling operators to tailor it to specific player groups, bonus limits, wagering amounts, eligible games, and payout conditions.

Additionally, BETER Live has introduced a Tournaments feature to further enhance player retention. Players are automatically enrolled in tournaments, eliminating the need for manual opt-in, while operators gain unparalleled control over the configuration of prize pools, promotion periods, point accumulation methods, and terms and conditions.

By participating in these games, players accumulate points that elevate their leaderboard positions, thereby increasing their chances of winning substantial prizes. This dual-feature introduction by BETER Live sets a new standard in the live casino segment, offering an enriched gaming experience for players and additional customization tools for operators.

Anna Vikmane, Director at BETER Live, said: “At BETER Live, we work hard to continually bring products and experiences to market that enhance gameplay without interrupting it, and with our bonus engine featuring Bet & Get alongside Tournaments we have done just that.

“The flexibility built into each product means that operators can customise our new features to meet the specific needs of their players and deliver experiences that hit the mark.

“They can be incredibly granular with the bonus offered, segmenting players into different categories and targeting them with dedicated promotions and tournaments. This is unique in the live space and is why BETER Live is in such high demand.”

Edvardas Sadovskis, Chief Product Officer at BETER Live, added: “We have developed an in-house promotional engine that allows us to build any kind of promotional tools on our platform. “Bet & Get” and “Tournaments” were highly sought-after features by our partners, and they were the first to be implemented, but certainly not the last. Our partners are pleased that all promotional features are fully automated, from pop-up messages to final prize payouts and congratulations messages.

“We spend a lot of resources to ensure that we are following the entire user journey, addressing every edge case in a seamless way, and allowing players to enjoy gameplay without any interruptions. “Bet & Get” and Tournaments bring another level of engagement and fun to our live games, further setting them apart from others in the market.

“I am very excited and proud of the entire Beter Live team for enhancing our product significantly with the Bet & Get and Tournament features.”