SkillOnNet Innovates with AI-Powered Opti-X for Enhanced User Experience

March 29, 2024 | Sarah Blackburn

SkillOnNet, a leading player in the global iGaming industry, has significantly upgraded the casino experience across its vast portfolio of brands by integrating Opti-X, an advanced Digital-Experience Platform developed by Optimove. Known for its cutting-edge, data-driven marketing solutions, Optimove stands at the forefront of employing technology to enhance user engagement.

Opti-X leverages artificial intelligence to offer real-time content recommendations, transforming the game search process within SkillOnNet’s casino lobbies into a highly personalized experience. It intelligently suggests games to users based on their past interactions, further complemented by providing operators with actionable insights for direct communication with players.

After dedicating a year to fine-tuning the platform, SkillOnNet has introduced Opti-X across several regulated markets. The company’s portfolio, which spans over 40 brands in various jurisdictions, includes notable names such as PlayOJO in the UK and Ontario, PlayUZU in Spain, Mexico, and Buenos Aires City, BacanaPlay in Portugal, and DrueckGlueck in Germany.

Through the adoption of Opti-X, SkillOnNet aims to elevate the user experience (UX), driving higher levels of engagement and retention by catering to individual preferences and behaviors. This strategic move underscores SkillOnNet’s commitment to harnessing technological innovations to stay at the forefront of the iGaming sector.

Eyal Naor, COO at SkillOnNet, said: “Opti-X’s algorithms can determine our customers’ intent from their first interaction, creating an amazing lobby service for players and giving them immediate recommendations that will deliver a more meaningful experience. This will help us increase player engagement, retention and lifetime value by delivering personalization in real-time.”

Matthew Gilbery, Director of Personalization Offering at Optimove, said: “We’re delighted to partner with a tier-one operator like SkillOnNet and to be able to enhance what is already a best-in-class user experience. Our mission is to empower brands to put their customers first and gain their loyalty for life. We believe this is the start of a long and beneficial partnership.”