Betbazar Signs Partnership with Leading Supplier SIS

May 17, 2024 | Sarah Blackburn

Streaming supplier Sports Information Services (SIS) has announced a partnership with B2B iGaming company Betbazar, introducing a range of its products to the Betbazar platform.

A provider of end-to-end online and offline betting solutions, SIS will now integrate its horseracing and greyhound racing products, alongside a number of others into Betbazar’s online platform. The move serves to both broaden SIS’ partner portfolio and enhance Betbazar’s product offerings.

In recent weeks, Betbazar helped facilitate a partnership between Beter and Superbet via the medium of its online iGaming marketplace.

Commenting on this latest partnership was Betbazar COO Max Sevostianov, who stated: “Our strategy is to continue expanding our portfolio with the industry’s most “in demand” providers to ensure our customers have access to the most dynamic sports betting and casino content in the market. We are thrilled to announce this collaboration and I’m sure it is just the start of what we hope will be a very long and successful relationship.”

On the other side of the deal, SIS announced last week an updated greyhound racing schedule with PGR. Now linked with Betbazar, SIS will now display the updated schedule through its platform.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “We pride ourselves on delivering best-in-class content and solutions and I am delighted this has been recognised by Betbazar who will integrate some of our most popular products and provide them to its customer base.”

SIS has also recently entered another European horseracing partnership with Asociación de Hipodromos Españoles in Spain.