Gaming Corps drops Snoop Dogg and Roobet collab

May 1, 2024 | Sarah Blackburn

Gaming Corps, a publicly listed game development company from Sweden, has announced a significant collaboration with rap icon Snoop Dogg. This partnership will result in the launch of an exclusive slot game titled “Snoop’s High Rollers,” available exclusively on Roobet, an online casino where Snoop Dogg serves as a brand ambassador.

With a career spanning decades and over 50 million albums sold worldwide, Snoop Dogg is a legendary figure in the music industry. His influence extends beyond music, with notable appearances in movies and TV shows, solidifying his status as an icon.

“Snoop’s High Rollers” offers players a unique experience, allowing them to step into the shoes of a music legend. The game’s soundtrack draws inspiration from Snoop’s extensive catalog, and Snoop himself has contributed narrations to enhance the immersive experience.

Moreover, Snoop Dogg has been actively involved in shaping the gameplay, selecting mechanics and bonus features to reflect his unique style. Combined with Roobet’s input, this collaboration promises to deliver a standout online slot game that resonates with players.

Roobet, known for its innovative approach in the crypto casino and sportsbook sphere since its inception in 2019, will exclusively debut “Snoop’s High Rollers.” The casino’s marketing team has devised a comprehensive strategy to leverage the game for significant customer acquisition, aiming to attract new players at scale.

Juha Kauppinen, Gaming Corps CEO, said: “It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma.”

“Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary. Our close collaboration with Roobet has enabled us to do the impossible, namely world-class marketing, game release is planned for 20 of April. We’re thrilled, and discussions are already underway about several game concepts!”

Anthony Brennan, Head of Partnerships at Roobet, added: “Roobet loves pushing the envelope and never flinches at an opportunity to bring iGaming and pop culture together. Snoop loves his game, we love the game, and we’ve been delighted at the experience of building something that feels fresh in an industry full of remixes.

“We can’t say enough nice things about the Gaming Corps team, and we’re excited to hear what the gaming community has to say!”